Would-be market traders are being urged to set out their stall in Barnsley and help revitalise the town centre.
Free pitches are being offered to budding small business owners wanting to make their mark in the market world.
Barnsley Council has teamed up with the National Market Traders Federation to encourage entrepreneurs.
It is part of a scheme called First Pitch taking place from from May 15-29.
Those who take part can trade for free for up to five days - and if they have the nous, will continue to trade on the market for a further 12 months at a discounted rent.
They will also receive personalised support from the national federation.
Joe Harrison, chief executive of the NMTF, said: "Many of our well-known brands started life on the markets and we know many people want to take that leap into starting their own business."
First Pitch is open to UK residents over 16 who have less than six months experience of market trading. Applications need to be made via www.nmtf.co.uk and the deadline for entries is today.
For more stories like this see Friday's Chronicle.
