Chat show king Sir Michael Parkinson has got a blunt question for all the blokes in Barnsley - "Can you pee against the wall from two feet away?"
Now Parky is not issuing a macho challenge- there is a serious message behind his inquiry.
The 78-year-old has been diagnosed with prostate cancer - and he is using his fame to make other men aware of the symptoms.
"Seriously I want to ask every single man in Barnsley that question," he told the Chronicle. "Can they pee against that wall.
"Because if they cannot hit the wall from two-feet away then they really need to get themselves checked out.
"There may be no pain or discomfort or symptoms, but they need to go to the doctor.
"I would be thrilled if the number of men getting checked out in Barnsley increased because of my condition."
The Barnsley-born TV star is undergoing radiotherapy treatment every morning and is expected to make a full recovery after spotting the condition early.
"I have been told by my consultant Professor Justin Stebbing, to expect to make a full recovery, and that is the goal,” he said.
"There is no sense is being a so-called celebrity or being famous if you cannot put that situation to good use when it comes to something like cancer," he says.
"My good friend Dickie Bird was one of the first on the phone when I made my condition public that's the sort of true friend he is."
The former Barnsley Grammar School pupil is getting up at 5am every day to travel to a London hospital for treatment at 9am so he can then get home and back to work.
He said: “I don’t feel ill and I will keep working. I have no intention of stopping working.”
As well as spreading the word about early cancer detection, Sir Michael is also fund-raising for and has just become a patron of the charity Action Against Cancer, based at the Imperial College Hammersmith Hospital where is is being treated.
“When you get involved in this, you begin to understand the extraordinary work of those involved in treating cancer. You just sit and look at them in wonder. They do the most extraordinary things, and I am very grateful," he said.
“I shall be around for a while yet, to the delight of my friends and the dismay of my enemies.”
