BARNSLEY’S tourism economy generated an estimated £431m for the town in 2025, it has been revealed.
The latest STEAM data shows that Barnsley welcomed more than 4.09 million visitors in 2025, up 3.8 per cent on the previous year.
Shopping made a big contribution to visitor spending, accounting for 41 per cent of the borough’s total economic impact.
While food and drink businesses also saw strong results, generating 26.8 per cent of the total economic impact.
Coun David Goddard, cabinet support member for environment and highways, said: “These latest figures are fantastic news for Barnsley and show that more people are choosing to spend time in our borough.
“The growth in visitor numbers and spending is helping to support local businesses, create jobs and strengthen our economy.”
