Things got fruity in Barnsley Market on Friday.
Three underwear models strutted their stuff among the fruit and flower stalls as bemused shoppers stopped and stared.
The models were doing a shoot with local photographer Paul Hilton, who has a contract with the Waxx Underwear company.
Model Ashley Thornton, 19, of New Hill Road, Monk Bretton, said: Paul is my godfather and he asked if I'd help out. I was embarrassed about being in my underwear at first but once I got stuck in it was all right. I just shut off from everyone staring."
