MLADEN Sormaz believes he has finished his ‘bedding-in period’ at Barnsley and is now hoping to help lead the club to more success in the future.
The 38-year-old sporting director joined early last year and has overseen the sacking of head coaches Neill Collins and Darrell Clarke, who he also appointed, and is now working with Conor Hourihane – while he has also been in position for three transfer windows across his 19 months in the role.
Sormaz told the Chronicle: “I mean this in a nice way but it’s been exactly as expected. It’s a passionate fanbase.
“I knew I was walking into a job with a big cliff edge of players leaving, a massive squad overhaul and to land that perfectly year one would always be difficult. l knew there would be bumpy patches but the biggest thing is having the backing of people at the club day-by-day and having a long-term vision.
“The cycle from the end of Neill Collins (April 2024) to the start of Conor Hourihane (April 2025) was my real bedding-in period. We have a few things now with club strategy and club vision which are much more aligned.
“I am happy with that and want the results to follow ideally.”
Sormaz is often criticised on social media by sections of the fanbase.
He said: “You have to have a thick skin. At the last place I worked (777 Partners) it was a multi-club ownership.
“A Brazilian club’s fans found me on LinkedIn and had a long conversation.
“If you are going to have any profile in football, you are going to get it.
“Don’t be a sporting director if you want to be popular.
“The whole point is the day-to-day stuff you are trying to work on, if you don’t enjoy that then the other stuff probably means the job is not for you.
“If you do enjoy the day-to-day stuff, that other stuff probably deflects off.”
Barnsley were predicted to lose £8-10million this season. They have not sold any star players for big fees this summer, although they did sell Kyran Lofthouse to Burton Albion for cash and received sell-on clause money for the transfers of ex-Reds Carlton Morris and Callum Brittain. The remainder of the losses will be offset by the owners.
Sormaz said: “There are cash needs.
“On the ground, we’ve worked to reduce that deficit over the last few years and it’s nowhere near the number it was which is maybe reflected in the first team budgets.
“But the owners will have to agree to fill every shortfall and agree to back the squad by not selling players. They definitely deserve credit on that one.”
There has been a change to League One’s Salary Cap Management Protocol for this season, restricting the percentage of investment and income that owners can spend on wages and transfer fees. Financial Fair Play (FFP) rules also restrict spending in higher leagues.
“There is a bit of a trend which has people worrying across the leagues.
“Last summer the Championship clubs were right up against their FFP so we didn’t really get any bids for players at our level. This summer they have had a bit more headroom but tended to go abroad. The EFL looking at player resale as a major revenue stream might not be as sustainable as it was a few years ago.
“Within the league, a lot of clubs have found it difficult to get rid of fringe players. We’ve been maybe on the luckier side in that we’ve got a lot out which we had to do to balance the incomings.
“Over the next two seasons, it’s going to get tighter and tighter in terms of the rules on equity injections from the owners. A lot more clubs will get caught out and a major part of my role is balancing that on top of everything else.
“Across the EFL you will see a lot less transfer activity especially for fees.
“We’ve always been responsible.
“We’ve never been in a position where we can’t register a player which certain clubs in the league have.”
After big-spending Birmingham and Wrexham were promoted last season, the third tier is expected to be more even this time.
Sormaz said: “Last season was very strange in League One. I think there was more money spent than in the last 25 years put together. Even if you take out Birmingham and Wrexham, I think that’s still true.
“Everyone went absolutely mad at it.
“This year you have good clubs who have come up and are well run like Bradford and Doncaster, with good fanbases. You have only got Huddersfield who have gone massive on the numbers.
“Bolton are a big club with a decent wage bill. But everyone down from third to about 14th could be in the mix for the play-offs. It’s a lot more open league than in the last couple of years.”
Head coach Conor Hourihane has led a ‘reset’ around Oakwell this summer.
Sormaz said: “Your head coach is your culture-setter. Myself, Jon Flatman (chief executive) and the board have to find ways that can help him make the place look and feel different.
“Aesthetically, there is a new tunnel, there have been a few licks of paint, new facilities for players, the gym has been redone. It just means all the day-to-day stuff the players interact with looks and feels different.
“The renewed link with the academy and more players coming up into training sessions adds extra energy and hunger. The style of play is certainly different to what it has been for two or three years. The work is different day-by-day.
“In terms of that reset, they can see it on every front.”