A Barnsley bakery - which supplies scones to Tesco, ASDA and Sainsbury's - is working with a local Chinese specialist to introduce scones to the Chinese market.
Haywood and Padgett is exploring this potentially lucrative market with businesswoman Bridget Pearson, who runs a Chinese communications business in Barnsley called 'Your Bridge to China.'
Bridget has been researching how best to promote scones in China - a nation not so familiar with western baked products.
Haywood and Padgett, based on Carlton Industrial Estate, is exhibiting near Hong Kong at Guangzhou International Food Trade Fair from June 4 to 6 and is taking Chinese-speaker Bridget as cultural guide and interpreter.
In market research, Bridget found that Chinese students liked the taste of the scones but preferred sweet ones to the savoury kind.
The students suggested that English scones might take off as a breakfast dish.
Bridget has also been working with Wakefield business Unity Gifts to create corporate specialist gifts which are made with coal, a traditionally lucky substance.
