A ROSE by any other name would smell just as sweet.... Barnsley's traffic wardens are to be re-branded as Civil Enforcement Officers.
They will be given new badges, or 'epaulettes' as the highways department call them, and the band around their hats will soon state Parking Services.
The news that the town is going to be patrolled by CEOs was broken during a cabinet meeting on Wednesday, and greeted with a fair few eyes rolling towards the ceiling in weary amusement.
The cost of the government ordered changes is nominal, £100 for the uniform adaptations and £100 to alter printing plates for penalty notices and follow up letters.
But drivers' wallets may suffer to a greater extent because the new look brings with it the power to issue higher fines.