FASHION guru Rita Britton is fighting a ‘pile it high sell it cheap’ culture by lending her support to a campaign to revive independent trade in Barnsley town centre.

Rita, whose business Nomad Atelier is based in the Tobacco Warehouse in George Yard, is working with neighbouring businesses to showcase what local shops have to offer both in-store and online.

The campaign to boost trade on the recently rebranded ‘Victorian Arcade’ aims to kick-start promotion of the shops, restaurants and bars through social media, events, better signs and collaboration between businesses.

The Victorian Arcade and George Yard is home to more than 40 independent shops, including cafes, menswear stores, boutiques, jewellers, vintage and giftware shops, a bakers and a barber.

Read more in this weeks Barnsley Chronicle